YASPIS
We present you the updated visual identity for YASPIS, a brand that encourages expression by combining special shapes and textures. The YASPIS personality dares to play with styles, using their wardrobe as needed to express emotions and emphasize changes in mood and character. This person is not afraid to explore their inner world, looking for ways to express their individuality without succumbing to the pressure of heavy consumption. They use individual details, colors, and accessories to showcase their story.
Inspired by the values, style and silhouettes, we created a new logo and monogram for the brand, selected fonts and color palette, and deep shades that promote a return to the roots and respect for the path of personal evolution. It is a special kind of pleasure to see how organically the new identity is combined with life and YASPIS units.









Services
Creative concept
Graphic design
Visualizations
Custom packaging design
Credits
Creative direction: Valentyna Homivka, Toma Mosiichuk
Graphic design: Olena Demydenko, Inna Pasichnyk, Kateryna Stoiko